Transforming America’s Cities with God’s Word

“Who knew I would come across such an amazing message on my way home from work,” says the advertising executive.

This is a critical time for America. According to reports, 83 percent of American adults are not engaging with the Bible. As a result, moral values and belief systems are at risk because biblical truths are sometimes considered irrelevant.

But we do not have to continue along this trajectory. God, working through his Word, can transform our culture!

That’s why American Bible Society is looking to reach 100 million people in the United States with the Bible so that they actively engage with God’s Word every day.

As God reminds us in Isaiah 55:10-11 (CEV), “Rain and snow fall from the sky. But they don’t return without watering the earth that produces seeds to plant and grain to eat. That’s how it is with my words. They don’t return to me without doing everything I send them to do.”

American Bible Society financial partners help support special Bible outreach efforts like our recent New York City CityServe and CityFest campaign that recently brought together 1,700 churches through more than 115 neighborhood events. More than 2 million people were reached through the events, social media and media broadcasts, helping point people back to the Bible’s life-changing message.

One day, as he was leaving his office, an advertising executive heard the noise of an outreach event in Times Square. He wandered down the street, came upon the festival, and stuck around for the message. He met with a counselor and committed his life to Christ! The counselor walked him through a customized Scripture resource American Bible Society had created for the event. “I wasn’t expecting this,” he shared with the counselor. “Who knew I would come across such an amazing event, and amazing message, on my way home from work.”

God transformed that man’s life. And thanks to the generous gifts of American Bible Society’s financial partners, many others will have the opportunity to engage in Scripture and have their lives changed as a result. 

Thanks to the support of our faithful financial partners, American Bible Society has been engaging people with the life-changing message of God’s Word for more than 200 years.

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